Industry – Institute Interface for Syllabus up gradation in Marketing on April 1, 2021

Institute –	Acropolis Faculty of Management and Research
Name of Event –	Industry – Institute Interface for Syllabus up gradation in Marketing
Date of Event –	1st April 2021
Objective of Event-	Seek input from Industry experts in the areas of Marketing so that a gap between what we deliver at the Institute level and what is aspired at Corporate level can be bridged
Faculty Coordinator –	Prof. Sandeep Singh, Dr. Juhi Kamakoty, Dr. Prachi Sharma
Details of Participants –	Marketing Faculty and Principal along with Industry Experts.
Report –	Experts were 1. Mr Abhishek Rajurkar working with TSD Corporation Limited as a Business Head. 2. Mr Vivek Jain working with Patanjali Ayurveda Ltd as Area Sales Manager. They suggested the need to incorporate knowledge of Digital Marketing, Analytics, Sales Activity performance evaluation, along with expertise in Excel (with emphasis on Lookup functions, Pivot Table and Conditional Formatting), Channel management in Rural areas, and skills to crack interview. Mr Vivek Jain offered his services for the students of his alma mater. Guests have also agreed to give their valuable insights on some relevant topics of Marketing Specialization in Guest Lectures.