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A session on “Using Smart Digital Marketing to grow a new business” on October 28, 2021

Department: MBA

Date of Event: October 28, 2021

Time of Event: 10:45 am to 11:45 am

Venue: Offline in Tata Hall

Speaker: Mr. Amin Khan (Digital Marketing Trainer and Mr. Arpit Chourasiya ( Founder-CEO of Asparrow Tech, Indore

Coordinator: Prof. Snehal Phatak

Audience Profile: 40 Students and 5 faculty members

Objective of the Event:  To know how an Entrepreneur can make a smart use of Digital Marketing to grow his venture.

Digital Marketing has become the intergral part of every business today and ignoring it is just like having a business but not letting everyone know about it. With this thought in mind, Acropolis Faculty of Management and Research (AFMR), Indore organized an interactive session for the MBA students on the smart use of Digital marketing in growing a business venture. Our speaker came along with his team from Asparrow Tech a leading IT & Digital Marketing Company based in Indore. It is an active global software development company helping companies to achieve their goals with world-class, industry-specific software solutions.

The speaker made the students understand the basics and importance of Digital Marketing for Entrepreneurs. He threw light on the topics like: SEO, SERP, SEM, Google Adwords (PPC) and SMM. He also explained how Facebook ad is run as a part of Social media marketing strategies by any person who has started a new business.  Students and faculties found the session was very interesting and students also cleared their doubts in the Q n A session.

Learning Outcomes:

  1. The students learnt the power of Social Media Marketing to advertise a new business.

Report Prepared by:   Prof. Snehal Phatak, Convener-IIC, AFMR

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