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Marketing Treasure Hunt on December 07, 2017

Department                –           MBA (AFMR)

Name of Event           –           Marketing Treasure Hunt

Date of Event              –         December 07, 2017

Objective of Event     –       Enable student to understand the basic concepts of Marketing Mix  in an interesting way                                                  

Details of Guests with Designation  – N.A

Dignitaries Present                 –            Dr. Manish Mittal, Principal, AFMR

Coordinator (s)/Convener    –           Dr. Pragya Jaroliya, Coordinator, Marketing Club, AFMR

Details of Participants           –           Students of MBA I and MBA III Semester

Achievements (if any)           –

Write up

The Marketing Club ‘MARKOMANIAC’ organized an event ‘Marketing Treasure Hunt’ on 7th December 2017. The objective of the event was to enable students to understand the basic concepts of Marketing Mix in an interesting way. Total 10 teams of MBA I and MBA III Semester participated in the competition. There were two rounds in the Treasure Hunt. In the first round the teams were given the clues related to Marketing Mix i.e. 4 Ps (Product, Price, Place and Promotion) and were instructed to find the treasure (product). In the second round, teams were told to come up with the advertisements for their respective treasures which they have found in the first round. The teams highlighted their talent, creativity, innovation in creating an advertisement. The teams presented and showcased their talent in the Institute Auditorium. The winners and runner ups were given the gift hamper. The overall coordination was done by Marketing Club Coordinator – Dr. Pragya Jaroliya. The event was hosted and coordinated by MBA III Semester students.

Prepared by – Dr. Pragya Jaroliya

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