Educational Tour-Srijan Advt Agency, Indore on November 8, 2017

Department                –                       MBA (AFMR)

Name of Event           –                       Educational Tour  (Srijan Advt Agency, Indore)

Date of Event              –                     8/11/2017

Objective of Event     –                       Exposure to   Advertising Industry

Dignitaries Present                             -……

Coordinator (s)/Convener                – Prof. Juhi Kamakoty       (Coordinator Kaizen Club)

Details of Participants: –                   –  MBA students

Write up giving highlights-

 

The students of MBA program were taken on an educational tour  to Srijan Advertising, Indore. The agency established in 1996,  is the winner of Cannes Lions & many other awards at national & international level. It has four sections viz. – Marketing, Creativity, Accounts, Copyright.  The students were divided in two groups and were taken to all the  section  for learning the working of each and every section of advertising agency.  The students gained useful insights on-

• Types of Advertising
• Media Planning
• Ad Designing & Release
• Launching campaign
• On Air Ads
• Copy Right
• Creativity in Ads
• Photo Shoots, etc

 The visit had been organised by Prof Juhi Kamakoty under the aegis of Kaizen club.