Expert Talk on “The Importance of Design Thinking in Management” on November 18, 2021
Department – MBA (AFMR)
Name of Event – Expert Talk on ‘The Importance of Design Thinking
Date of Event – Thursday Nov 18, 2021 (Aarohan 2021)
Objective of Event – Appreciate the importance of this emerging
concept from management perspective
Details of Expert with Designation – Er Sudarshan Verma Director Technology
Advanz 101 Systems Pvt Ltd. Indore
Coordinator (s)/Convener – Prof Juhi Kamakoty (Coordinator Kaizen Club +
IIC(A FMR) )
Details of Participants – MBA Students (Sem 1 & 3)
Write up giving highlights
An expert talk was organized on ‘‘The Importance of Design Thinking in Management’ for the
MBA students by Prof Juhi Kamakoty, under the aegis of Kaizen Club and IIC ( AF M R ).
The resource person for the event was Er Sudarshan Verma , an alumnus of S G SI TS Indore
with a rich legacy of experience in Information Technology. He is currently the Director
Technology at Advanz101,Indore
He educated the audience on Design thinking concept and it’s importance in management.
Inorder to reach innovative & sustainable solution to conventional problems, one needs look at
it unconventionallty. A design thinking approach delineates the fusion of conventional and
creative thought process to build solutions. Conventional wisdom helps in formulating the
problem and analyzing it but to synthesize solutions one needs to think creatively and
innovatively. Various techniques of creativity are brainstorming, thinking out of box, simulating
The resource person also said that it is a blue ocean area where in lies the future business
solutions. The concept could be applied in management as well, though Design appears to be a
technical domain, Rather then water tight compartmentalization of domains, students should
understand , appreciate and apply interdisciplinary concepts to foster better learning
The I T sector is a booming sector, which will require good managers to propel the business.
Any I T industry requires technocrats as well as managers to flourish. The management students
should thus focus on developing good managerial skills in H R, Marketing, Finance and
Operations because these basic skills set are requirement to survive in any and every job.
The students were excited to know about this unsought field. The expert talk eventually ended opening up new horizons for the students.