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Expert Talk on “The Importance of Design Thinking in Management” on November 18, 2021

Department                                       –           MBA (AFMR)

Name of Event                                   –           Expert Talk on ‘The Importance of  Design Thinking

in Management                                                             

Date of Event                                      –           Thursday Nov 18, 2021 (Aarohan 2021)

Objective of Event                             –          Appreciate the importance of this emerging

                                                                             concept from management perspective

Details of Expert  with Designation –         Er  Sudarshan Verma Director Technology

Advanz 101 Systems Pvt Ltd. Indore


Coordinator (s)/Convener                –          Prof Juhi Kamakoty (Coordinator Kaizen Club +


Details of Participants                                   –           MBA  Students  (Sem 1 & 3)


Write up giving highlights

An expert talk was organized on ‘‘The Importance of  Design Thinking  in Management’ for the

MBA students  by Prof Juhi Kamakoty,  under the aegis  of  Kaizen Club and IIC  ( AF M  R ).


The resource person for the event  was   Er Sudarshan Verma , an alumnus of S G SI TS  Indore

with a rich legacy of experience in Information Technology. He is  currently the  Director

Technology at Advanz101,Indore


He educated the audience on Design thinking  concept and it’s  importance in management.

Inorder to reach innovative &  sustainable  solution to conventional problems, one needs  look at

it unconventionallty. A design thinking approach delineates the fusion of conventional and

creative thought process to build solutions.  Conventional wisdom helps in formulating the

problem and analyzing it but to synthesize solutions one needs to think creatively and

innovatively. Various techniques of creativity are brainstorming, thinking out of box, simulating


The resource person also said that it is  a blue ocean area where in lies the future business

solutions. The concept could be applied in management as well, though Design appears to be a

technical domain, Rather then water tight compartmentalization of domains, students should

understand ,  appreciate and   apply interdisciplinary concepts  to foster better  learning

The I T sector  is a booming sector,  which will require good managers to propel the business.

Any I T industry requires technocrats as well as managers to flourish. The management students

should thus focus on developing good managerial skills in  H R, Marketing, Finance and

Operations because these basic skills set are requirement to survive in any and every job.


The students were excited to know about this unsought field. The expert talk eventually ended opening up new horizons for the students.

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