FDP on ‘Content Analyses’ Thursday ,May 2, 2019
Department – MBA (AFMR)
Name of Event – FDP on ‘Content Analyses’
Date of Event – Thursday day,May 2, 2019
Objective of Event – Promote research amongst faculty
Details of Expert with Designation – Ms. Vaishali Garg , Research Scholar, IIM, Indore
Dignitaries Present –
Coordinator (s)/Convener – Prof Juhi Kamakoty (Coordinator Kaizen Club)
Details of Participants – MBA Faculty Team
Achievements (if any) –
Write up giving highlights
An FDP was organized on ‘Content Analyses ’ for the MBA faculty by Prof Juhi Kamakoty. The resource person for the event was Ms Vaishali Garg, a n alumnus of IMS, Indore who is presently pursuing PhD form IIM, Indore.
The research scholar gave a snippet view of her research work and shared the research methodology used by her for the research work. She elaborated on the various types of research methods and the relative merits and demerits of them. Case survey method and content analysis were detailed over by the resource person. She also brought out the relevance of this method and suitability in specific situation. She also touched on qualitative research and triangulation technique in research.
The discourse given by the scholar guest was very engrossing and interesting. It threw light on some of the advanced techniques in research and broadened everyone’s perspective. The talk culminated into queries and discussion, thus adding to everyone’s understanding of research.