Idea Generation and Creativity through Case Study –March 2015

Creative techniques focus on a variety of aspects of creativity including techniques for idea generation, divergent thinking, methods of re-framing problem, changes in the environment, etc. Open innovation through creative personality, can help organizations achieve goals.

A session on March 25 , 2015 ; under the aegis of HR Club –Sanmarg on Idea Generation and Creative Personality through Case Study helped the students of MBA Semester 2 to tap and unleash their creativity through a Case Study. The resource person was Mr Roopak Kumar Gupta; currently Fellow IIM at Indian Institute of Management, Indore. Creativity offers us choices and new ways of looking at things. Students were given a Case Study where after reading the case have to come out with the ideas on the case and then put these ideas in the form of an advertisement on paper. This helps to evaluate whether the ideas will work or not. The event was co-ordinated by HR Club Co-ordinator ,Dr Rajeshwari Gwal.