Online Guest session on “Innovations in Marketing” on June 3, 2021

Department                 : Acropolis Faculty of Management & Research

Speaker                       : Mr. Abhishek Rajurkar

Date                            : 03/06/2021

Day                             : Thursday

Time                            : 2:00 pm to 3:00 pm

Venue                          : Google Meet

Organizer                    : Dr. Manish Mittal (Principal AFMR)

Beneficiaries               : MBA students 2^nd and 4^th Semester

Total Participants        : 90

Highlights of the Event

MBA department has organized an Online Guest session on “Innovations in Marketing”. The speaker was Mr. Abhishek Rajurkar, who is a Business Head at TSD Corporation Ltd. a leading digital marketing agency in India. With over 17 years of expertise in the fields of Product Management, Risk Management, Technology and Operations. He has a vast experience of working with Organizations such as IIFL, Fullerton, and the Tata Group at several senior capacities.

Takeaway from the session included:

• How Successfully marketers are creating strategies to reach to maximum number of prospect consumers
• Impact of Boundary pushing marketing campaigns on influencing consumer’s decision making.
• Reasons behind failed marketing strategies.
• Concepts like Venue marketing, Influencer Marketing and Lead Based Marketing.

The students were enabled to clarify their doubts and queries about the subject. The session was appreciated by all.

Prepared by: Prof. Priyanka Jaiswal