2016, AFMR, Expert Talk, MBA
Strategic Planning of Product – Mr. Anil Kale (2 April 2016)
Report on Expert Talk: Strategic Planning of Product
Date : 2/4/2016 Time: 12:30- 2:00 pm
To churn out the best quality humanware that befits the industry, academia need to centrifuge with industry. Academia establishes theories, Industry propagates practices. To ingrain sound theory and contemporary practices in the students , education cannot be restricted to the four walls of classroom. Either students go to the industry or the industry comes to the students. At Acropolis (North Campus) we practice both in the form of industrial visits and expert talk.
In order to connect the theories with the practices of Management an expert talk had been organized by AFMR/AITR(MBA) , Indore on ‘Strategic Planning of Products’. The resource person for this talk was Er Anil Kale, Head Product Innovation (VECV, Pithampur). Mr Kale discussed the product launching strategy with the students. In his exhaustive discourse he touched upon the topic right from the product idea to the product commercialization in the market, elaborating each phase in between . In his talk he gave useful practical insights to the student about product launch and at the same time seamlessly related to it to the theories thought in the classroom. Students could actually realize how the Porter Lawler model that they have actually learnt in classes, is useful while product launching.
His speech was full of practical deliberations and wisdom acquired by him over time. It added the necessary perspicacity that is often required to put theory to practice. Very cogently and subtly he highlighted to the students that the philosophies that they acquire in the class room, actually are, practiced out there in the field. There cannot be good practice unless there is good philosophy. He winded his engrossing speech on the dimension of ‘Innovation’, leaving the sastudents , hungry for more.
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