Job Description
Marketing Associate
About Us
We are a national nonprofit dedicated to transforming the pipeline of AI practitioners and fostering a more inclusive, human-centered AI discipline. Our mission is to empower students to become AI changemakers by equipping them with critical thinking, relationship-building skills, and expertise in responsible AI.
To achieve this, we actively seek students from communities that have been historically underrepresented in the AI field. Through our programs, we help students establish their identities in AI, build technical and leadership skills, and take initiative in shaping the future of AI. Our programs, developed in partnership with top colleges and universities across North America, prioritize students from historically excluded groups, including Black, Hispanic, Latinx, Indigenous, women, and non-binary individuals.
By integrating education, ethics, and relationship-driven networks, we are shaping the next generation of diverse AI leaders. Our efforts have been supported by organizations such as Pivotal Ventures, Prudential Financial, Accenture, General Motors, and SoftBank, and have been featured in major media outlets like The New York Times, TIME, CNN, The Washington Post, USA Today, and The Atlantic.
The Opportunity
We are seeking a Marketing Associate to join our Partnerships and Recruitment team. This role offers an opportunity to work alongside a passionate and experienced team that prioritizes humanity in everything we do.
As a Marketing Associate, you will contribute to the execution of marketing campaigns, manage social media platforms, and create engaging content to elevate the visibility of our programs. You will play a key role in maintaining marketing materials and collaborating with the team to achieve our marketing objectives. This position reports to the Senior Manager of Partnerships & Recruitment, who oversees the overall marketing strategy and ensures alignment with student recruitment goals.
What You'll Do
As the Marketing Associate, you will be responsible for:
Email Marketing
Creating and managing engaging student newsletters.
Tracking performance metrics and optimizing content based on data insights.
Supporting marketing campaigns to grow subscriber engagement through A/B testing and list management in platforms like HubSpot and Apollo.
Marketing Community Engagement
Developing email campaigns, social media toolkits, and digital resources to engage students and alumni.
Showcasing success stories and fostering connections within our community.
Amplifying enthusiasm from program participants and event attendees.
Content & Marketing Strategy
Creating, editing, and organizing high-quality content aligned with our objectives and SEO best practices.
Collaborating with vendors and freelancers, writing compelling student stories, and managing key website sections.
Supporting the development of annual marketing plans, ideating campaign content, and conducting market research to understand audience trends.
Designing outreach campaigns, creating recruitment materials, and presenting at program info sessions using innovative formats such as alumni roundtables.
Refining CRM workflows in HubSpot and troubleshooting technical issues to ensure seamless marketing operations.
Analytics & Reporting
Tracking and analyzing marketing data to develop reports for stakeholders.
Assisting in recruitment strategy planning and debriefs.
Supporting the creation of dashboards to visualize marketing and recruitment performance.
Who You AreWe are looking for a Marketing Associate who thrives in a dynamic, fast-paced environment. The ideal candidate is proactive, takes ownership of projects, and is creative in identifying opportunities and driving solutions to completion.
Required Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 2 years of experience in marketing or a related field, including internship experience.
Strong written and verbal communication skills.
Proven ability to execute projects from planning to completion.
Exceptional attention to detail and experience with proofreading and editing.
Proficiency with tools like HubSpot, Mailchimp, Canva, and social media platforms.
Preferred Qualifications:
Passion for increasing diversity and inclusion in AI.
Ability to adapt and thrive in a fast-changing environment.
Experience working with historically underrepresented populations in AI.
Familiarity with remote work environments.
Basic knowledge of design tools like Adobe Creative Suite.
Experience with SEO, Google Analytics, and social media management.
Knowledge of Google Ads and CRM tools.
Working knowledge of project management software (e.g., Asana).
We understand that candidates from underrepresented backgrounds may hesitate to apply if they don't meet every qualification. If you believe you would be a great fit for this role, we encourage you to apply!
What We Offer
Competitive salary of $60,000-$65,000 per year, determined based on skills, education, experience, and market factors.
Comprehensive medical, dental, and vision insurance.
Simple IRA with up to 3% matching contributions.
Generous time off, including 15 vacation days, 9 sick days, 12 holidays, a 1-week December closure, and up to 4 paid wellness days annually.
Stipends for professional development and home office setup.
A commitment to developing leaders from within the organization.
A supportive work culture that prioritizes work-life balance.
Opportunities to engage directly with the students and communities we serve.
Work Environment & Location
Our team operates in a remote-first environment, enabling collaboration across the country. However, we highly value in-person engagement and hold occasional meetings and retreats to foster deeper connections.
This role is preferably based in the New York City metro area, though we are open to strong candidates in other locations.
The role requires quarterly travel to New York City.
Team members attend up to two in-person retreats per year, which may require travel to locations such as New York City or San Francisco.
Work is primarily conducted on a computer, with the flexibility to work while sitting or standing.
Equal Opportunity Employer
We are committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other legally protected status.
As part of federal compliance, all hires must verify their identity and eligibility to work in the U.S. and complete required employment verification documentation upon hire.
How to Apply
If this role excites you, we encourage you to apply! Please submit your application along with your resume and a cover letter detailing your qualifications and enthusiasm for this opportunity.
Employment Type: Full-Time
Salary: $ 60,000.00 65,000.00 Per Year
Job Tags
Full time, Freelance, Internship, Remote work, Home office,