Job Description
The Social Media Manager is responsible for writing engaging, creative copy and developing multimedia content for the Museum’s various marketing and social media channels. This individual will act as the Museum’s personified voice, crafting a unified approach to copy and multimedia across all social media and marketing channels for the various promotions, programs, retail efforts and all other copy and multimedia needs. As a member of The Mob Museum’s marketing department, this position plays a pivotal role in advancing the public understanding of organized crime’s history and impact on American society.
Major Tasks And Responsibilities - Works within the Museum’s brand standards to develop a strong, unified voice and editorial calendar for The Mob Museum, The Underground speakeasy and distillery and Inside the Life social media channels
- Analyzes metrics from social media channels to report on performance and inform future content
- Works cross-departmentally to create storylines for short-form and long-form video to be used on social media, online and onsite. Works with the Museum’s multimedia team to coordinate the filming and editing of said videos
- Drafts copy as needed for the Museum’s eblast schedule, website, promotions, retail store, programs and onsite signage
- Assists with the creation of both general awareness and targeted advertising campaigns
- Collaborates with internal stakeholders to brand new retail products and initiatives, and new spirit products and initiatives
- Uses SEO best practices and the organization’s website analytics when creating copy for the website
- Embraces emerging technologies, including AI-driven tools, to support ideation, streamline content creation, and enhance efficiency in scheduling, reporting, and asset generation
- Brainstorms and implements new and creative opportunities for the Museum’s social media, advertising and promotions
- Collaborates with key partners, influencers and external agencies to create and utilize user-generated content
- Monitors and responds to user interactions to foster community and engagement across platforms
- Works alongside the PR team to implement social media strategies during crises or sensitive events to maintain brand integrity and timely communication
- Provides live social media updates for key Museum events
- Assists with other digital marketing tasks such as managing and publishing to social media accounts, updating website content, providing reports, budget planning and other administrative tasks as assigned
- Immerses themselves in Mob and law enforcement history, current events and pop culture
- Possesses a strong understanding of the Museum’s brand and presence across all print, web and social media platforms
Experience / Qualifications / Requirements - A minimum of 3 years experience in copywriting and content creation for a brand
- Ability to copy edit one’s own writing and writing submitted to the marketing department to adhere to the Museum’s style guide
- Familiarity with social media scheduling and reporting tools such as Hootsuite, Buffer, Sprout Social, Later, or Meta Business Suite.
- Working knowledge of content and social media trends, including the evolving role of AI tools in creative workflows
- Experience with AI-enhanced platforms (e.g., ChatGPT, Perplexity, Canva, Jasper, or similar) for content ideation, messaging, and visual creation a plus
- Understanding of current and developing social media and video content trends. Experience capturing and editing videos a plus
- Experience managing social media accounts for an organization and proficiency in Facebook, Instagram, Twitter, TikTok, Snapchat and YouTube
- Understanding of Mob and law enforcement history a plus
- Outstanding organizational and time-management skills with the ability to write under deadline
- Exceptional leadership and management skills, with the ability to engage a diverse range of individuals in matters of vision and strategy, as well as day-to-day workplace issues
- Passion for creating a world-class museum that is unrivaled in content and recognized for a truly outstanding guest experience
- Enthusiasm for working in an organization where change is frequent, structure is evolving, and flexibility, teamwork, and good humor are absolute necessities
- Proficient computer skills in MS Word, Excel, and PowerPoint
- Able to constantly operate a computer, phone, or other office productivity machinery
Education: Bachelor’s degree in a related field
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